RAC, supported by Ignia, wins 2018 Sitecore Experience Award in the Most Innovative User Experience Category


Sydney, Australia, August 1, 2018 – Ignia, an Insight Company, announced today that its client solution for RAC in Western Australia has been chosen for the 2018 Sitecore Experience Awards as an Australia & New Zealand regional winner in the category for Most Innovative User Experience. The category recognises a compelling digital experience that incorporates beacons, headless implementation, AR/VR, mixed reality devices, progressive web apps, digital kiosks or displays, voice, IoT devices, etc. The result for customers is convenience, time savings, added value, speed, richness of experience, and all should roll up ultimately to increased business impact.

The Sitecore Experience Awards recognise brands that have built truly customer-centric digital experiences with Sitecore®, the global leader in digital experience management software. RAC and Ignia, the implementation partner, was awarded for the RAC Member Experience Platform project which uses Sitecore Experience Platform on Azure to enable RAC to provide an omnichannel experience that is seamless, personalised and member-centred. With the ability to obtain a more complete picture through their data to enhance user experiences, RAC has overcome silos and enabled a culture for workers, with the right tools, to provide exceptional, more tailored experiences. Where once it took years or months to stand up services, functions, and products, individual business units can now in an agile way stand these up in a matter of weeks; better informed by data-driven insights about interests of their more than 1 million members.

"By mapping out our full capabilities, our digital transformation will be connected across all channels and will help deliver on our goal to provide a seamless experience for our members,” said Rob Slocombe, RAC Chief Operating Officer. "We now have a well-established and agile capability that can distribute value to the business rapidly."

Through the plug-in of AI on the Sitecore platform, the AI experiment for predictive product recommendations for members has resulted in an increase on quotes by up to 80% and an increase in product sales by up to 44%.

"We align our solutions to the member need and the business priorities by always considering the bigger picture and future technology direction. This is evidenced by building an extensible architecture in the Cloud that has allowed RAC over the last 2 years to constantly iterate on the base Sitecore platform to plug in AI capabilities, chatbots, new CRM and Modern Data Platform,” says Veli-Matti Vanamo, Chief Technology Officer at Ignia.

The RAC Member Experience Platform ultimately offers a powerful omnichannel solution encompassing Web, Mobile, Chatbot, Call Centre and Member Experience Centre (physical shopfront).

For more information on Insight, visit au.insight.com or call 1800 189 888. 

About the Sitecore Experience Awards

The Sitecore Experience Awards is an annual, international competition that honors Sitecore’s customers and their partners for excellence in deploying a Sitecore solution to deliver an outstanding customer experience. The 2018 Sitecore Experience Awards saw nearly 200 global entries in seven categories, with winners clearly demonstrating how the Sitecore platform was used to make significant, measurable progress in experience management for customers, business users, and stakeholders. As a category award winner, RAC with Ignia, is automatically considered for the Ultimate Experience Award, which will be announced at Sitecore Symposium 2018.

About RAC WA

RAC has been part of the Western Australian community for more than 113 years and today represents the interests of more than one million members.

As the leading advocate on the mobility issues and challenges facing Western Australia, one of RAC’s key priorities is to help provide safe, sustainable and more accessible travel options for members and the wider community.

In addition to being a member organisation, RAC also provides a number of services to members through Roadside Assistance, Insurance, Travel Tourism and Finance, Auto Services, Batteries, Tyres, and Security.

Without shareholders, RAC gives back to members by providing valuable and relevant services that both protect and enhance their lifestyles.

About Ignia

Ignia is a trusted partner in helping Australian organisations accelerate Digital Transformation. As an Australian Sitecore Certified Gold Partner who has successfully deployed Sitecore’s PaaS solution on numerous occasions, Ignia leverages unique expertise in the Cloud and Digital space. Ignia has strong expertise in the development and delivery of large Sitecore solutions and adopts the best practice ‘Helix’ architecture.

With capabilities in Data Architecture, Advanced Analytics and Artificial Intelligence, it has enabled Ignia to become leaders in digital innovation and assist their Sitecore clients to achieve more with the platform to achieve tangible business outcomes.

As part of Insight Enterprises, a Fortune 500 company, Ignia leverages the global scale and cross industry knowledge to provide thought leadership and agile delivery that accelerates time to value to help clients pursue organisational agility, productivity and competitive performance.

Sitecore, Own the Experience, Sitecore Experience Cloud, Sitecore xConnect, Sitecore Cortex, Experience Platform, Experience Manager and Experience Database are registered trademarks or trademarks of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.

Media contact

Sarah Loughlin
Marketing Specialist

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